Canadian River Wealth Management & Consulting was founded by Lance Purcell, whose life and career span the states of New Mexico, Texas, and Oklahoma—the same lands shaped by the Canadian River. With a lifetime of regional knowledge and financial expertise, Lance established the firm to offer personalized guidance through life’s financial journeys. Just as the Canadian River has been a lifeline for communities across generations, our mission is to provide unwavering support, clarity, and strategic direction to sustain and secure your financial future.